To attract new small business members, your credit union will need to offer more than a business checking or savings account – your business members expect solutions that will help them grow, reduce cost, and minimize risk.
Join Jose Garcia, business services manager at Randolph Brooks FCU, as he highlights his credit union’s efforts to attract and retain small business members.
The financial crisis of a decade ago dramatically transformed the loan marketing landscape. Consumer trust dropped, opening the door to the rise of the machines — new and non-traditional lenders -- like fintechs and other disruptors, which have turned what were once best practices into a waste of time and budget.
So how do you adapt to this new reality? Our e-book, “A New Paradigm in Loan Marketing,” examines why adopting an “always on” approach to loan marketing that’s both reactive and proactive is crucial to growing your credit union’s loan portfolio.